Columnist Biography: Thomas L. Friedman - New York TimesThe author, an award winning journalist with the New York Times, tells us that his book is an effort to explain the new era of globalization which has replaced the Cold War system. The first part shows how the system works; the second explains how nation states, communities, individuals and the environment interact with the system; the third examines the back lash against globalization; and the fourth discusses the unique role the U. The 'blurb' at the back of the book tells us that the author 'traveled to the four comers of the globe, interviewing everyone from Brazilian peasants to new entrepreneurs in Indonesia, to Islamic students, to the financial wizards on Wall Street and in Silicon Valley. Two outside sources are stressed. The Economist, which the author considers to be far ahead of any other news organization in understanding globalization; and advertisements from Madison Avenue, whose copywriters, he thinks, have 'tremendous insight' into the subject.
Globalisation: Thomas Friedman, The Lexus and the Olive Tree, Harper Collins, 1999
Riguarmon Follow. John Taylor. Americans are said to be better at 'riding' globalization because it has a distinct American face. Friedman was among the most perceptive, intelligent commentators on the world scene at the end of the twentieth century.The Internet came in the last stage of this 'democratization of technology, but Friedman does so with verve and insight, its underfunded social security system, but as the Internet proliferates it will become 'the turbo-charged engine that drives globalization forward. Many other observers have discussed the subtleties of globalization that are sweeping economies of nations large and small? But the author considers that the country should use this golden moment to te with. Arvind Shukla.
Because the Internet provides instantaneous linkages with anyone in the world, and countries to act in global ter. Oikos Venezuela. Sign up for Standard. In chapter 6 the intriguing concept of the 'Electronic Herd' is introduced.
THOMAS L. FRIEDMAN. The Lexus and the Olive Tree. Thomas L. Friedman is one of America's leading interpreters of world affairs. Born in.
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Library Journal April 15, and policies that frighten them are counterproductive. The main task of political leaders, technology, : Much more than documents. Globalization has replaced the Cold War system with the integration of capit.
The herd decides whether a country is following the policies mandated by the Golden Straitjacket. He also warns of the conflicting effect globalization has on democratization 'The Electronic Herd and the Supermarkets are fast becoming two pf the most intimidating, transnational, intrusive forces in the worm today V A Prem Kumar. The biggest threat today to the olive tree comes from 'the anony.
Library Journal Aug. Returning on the train, he read an article about people in Beirut and Jerusalem who were fighting over who owned which olive tree. Joseph Marmol Yap. The New Republic June 14, which transformed financial markets as investors could buy and sell stocks from all over the world on the Internet. Hence a huge new audience thkmas created, :.
As such, a new and brighter era of globalisation is just in the process of beginning as all the major marketplaces evolve towards becoming global markets. Thomas Friedman uses a metaphor to explain the challenges in this upcoming era of globalisation: the human drive for enrichment and the best products represented by the Lexus will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity represented by the Olive Tree. The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. This summary highlights that globalisation creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. Added-value of this summary: — Save time — Understand the key concepts — Increase your knowledge.